Monday, May 19, 2014

Mission Statement

Students,

For our final project this year, we are required to write a mission statement that describes your purpose in life. It answers the question, "What impact do you want to have?" When Mr. Stewart first outlined the project, I did not completely understand the idea of the mission statement and I looked for examples Here are some that I found. I hope that these help you when you are writing your own statement. 


Ford:

Ford focuses on developing vehicles that deliver exceptional value to our customers across global markets. No matter where we do business, however, our product strategy stays the same. All our vehicles sport bold exterior designs, while offering great handling and performance. Not only are they great to drive – with interior enhancements in comfort and connectivity – but fuel economy across every vehicle in our portfolio is a reason to buy. 
http://corporate.ford.com/our-company/our-brands/our-brands-ford

Google:
  • Focus on the user and all else will follow.

    Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. Our homepage interface is clear and simple, and pages load instantly. Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting. And when we build new tools and applications, we believe they should work so well you don’t have to consider how they might have been designed differently.
  • It’s best to do one thing really, really well.

    We do search. With one of the world’s largest research groups focused exclusively on solving search problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people. Our dedication to improving search helps us apply what we’ve learned to new products, like Gmail and Google Maps. Our hope is to bring the power of search to previously unexplored areas, and to help people access and use even more of the ever-expanding information in their lives.
  • Fast is better than slow.

    We know your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please. We may be the only people in the world who can say our goal is to have people leave our website as quickly as possible. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we’ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We keep speed in mind with each new product we release, whether it’s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.
  • Democracy on the web works.

    Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. We assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web. As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, we are active in open source software development, where innovation takes place through the collective effort of many programmers.
*Google listed ten principles (only four are present) 

Facebook:

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.


These are just some examples of mission statements from well known companies. They are good examples to follow when you write you mission statement. Good Luck!

2 comments:

  1. Thanks for the examples, Nick! I think a company mission statement might be a little different from a personal mission statement, but the two are also pretty similar. They both try to highlight good qualities and sell to a specific audience: while Ford is marketing to car buyers, we are marketing to college admissions readers.

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  2. I agree with Anneliese. For companies it is alot about morality related to the employees and the citizens that the companies serve. They have to be aware of how their actions can affect anyone and everyone they come into contact with. For a personal mission statement it is more about what you believe in personally and how you want to achieve your goals. For a personal statement you don't really have to think about how it affects others as much as a company statement.

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